Aalsmeer flower auction – Holland

 

I recently took a trip to Holland (the hub of the flower industry) to work on my photography project, looking into the production and importation of flowers, and was pointed in the direction of Aalsmeer by the lovely Catie who lives not too far away.

Aalsmeer (also known as Royal Flora Holland) is the largest trade centre for flowers in the world, described as a portal to a world full of scent and bloom, it is open to the public on certain days so they can take a look at the amount of work that goes into ensuring fresh flowers are available in your local supermarket whenever you feel like purchasing them.

A statement from Royal Flora…

FloraHolland is a cooperative venture belonging to the growers of flowers and plants. They bring their supply together to perform a single international trade platform, the largest of its kind anywhere in the world. The members/growers are the owners of this company. We are also a ‘Royal’ firm and have been ever since our centenary in 2011 when FloraHolland was presented with the royal title.

On arriving at FloraHolland we were met with coach loads of tourists queueing at the door which I was quite surprised about because compared to other flower attractions in Holland, particularly Keukenhof, this was not advertised anywhere. As you enter the reception area you can purchase tickets priced at 7.50 euros and receive a map, although this isn’t really needed as the route is very straight forward.

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You are basically on a viewing platform above the market floor in the form of a bridge which you walk the length of the building and back again on the opposite side. It is quite a surreal experience to just be watching normal people go about their daily work and you do wonder if they are aware, or care, that people are watching and taking photos of them. At the same time, for the sheer size of the place, I did feel like I was at one of the wonders of the world and really intrigued by the whole process.

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Along the journey we came across a room that is used for research purposes and was filled with flowers. A guy saw us taking photos outside and asked if we would like to have a look around inside, which we were privileged to do so as it is not open to the public. He explained that they are sent new crops of flowers that haven’t as yet been grown for sale and they test them to see how they react to certain lights and temperatures and give them a value depending on their life span and quality.

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As you reach the other end of the bridge you can see the auctions taking place through the windows, unfortunately they were not in full swing when we arrived but there were still a few people bidding on flowers so we got to observe the process.

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After we had watched the bidding and had a bite to eat in the small café we made our way back down the other side of the bridge. As we reached the end of the viewing platform, there was a room that looked like a museum that gave out some information about the history of FloraHolland through videos and photographs and some statistics on the industry via posters.

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If you are a fan of flowers then this is a great place to visit, it is different to other attractions as all the behind the scenes action is the actual show. There is nothing fancy or put on about it and it is a bit dated but I found it to be a real spectacle and so glad I visited. I also purchased some tulip bulbs from the gift shop so I can think of my trip when they grow in the garden.

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16 thoughts on “Aalsmeer flower auction – Holland

  1. Gorgeous photos – such a mix of colours! I never really stopped to think about the business side of flowers until we were invited to a floral demonstration recently, and the demonstrator was talking about flower markets, auctions, etc. It was like a whole new world! #KCACOLS

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  2. my mum used to be a florist and she’d have loved this im sure. i remember heading to the market on a weds and sat morning when i was a kid with her. you’d need to be super early to get the best flowers 🙂 #KCACOLS

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  3. I am so sorry that I missed seeing you but I am glad you enjoyed the visit. I love your pictures of the packed flower carts from above! I hope you come again and we can finally get to meet! Thank you for linking up to #pointshoot 📷

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